The task was to create a visual identity for a conceptual museum. I was inspired by a book that I used to read as a kid. One of the stories was about how Antonio Meucci got betrayed by Alexander Graham Bell. Museum of the Invisible is dedicated to historical figures who didn’t get the recognition they deserved.
Being a trailblazer isn’t easy. By definition, you are doing something that no one else has ever done before. The situation gets terrible when you don’t receive any credit for your work. Imagine making a difference in this world, and you don’t receive any credit for it, or worse, somebody stole your idea and claiming it as theirs. Unfortunately, it has happened to the best people. Together with MoTI, we are hoping to shed lights on these hidden figures.

Brand identity
Supervised by Janet Mills